Retailer Spotlight: Bernie Robbins Jewelers In Somers Point, NJ

Bernie Robbins Jewelers was started in 1962 by my in-laws, Bernie and Lorraine Robbins. Bernie’s prior experience was in major and small appliances. They started their business in a tiny alleyway in Center City Philadelphia. When I joined the company in 1966, the only hint of jewelry they were selling was a counter of Timex watches they got from their small appliance distributor. We also were one of the first stores to carry Seiko. In 1969, we eventually moved to a more prominent location at 17th and Sansom, about 11 blocks from Jewelers Row. We slowly moved toward selling more watches and jewelry. In the early ’70s, we became a catalog showroom and started selling Accutron, Movado, and Citizen watches. Fast forward to 1984, and we bought a jewelry store out of bankruptcy in Somers Point, New Jersey. We had accomplished a lot, but wanted much more. From 1984 to 1992, I wrote letters to Rolex, wanting to become an official Rolex jeweler. In 1992, our business had a dramatic shift when that request was granted. Over the years, we have sold virtually every watch brand, with few exceptions.   

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