Retailer Spotlight: Watchworks In Portland, OR



Watchworks was established nearly 30 years ago when founder Alex Hofberg, who was finishing a Business Degree at Portland State University and living in a drafty large rental home with roommates, became a professional antique and collectables picker.  By coincidence, one of his housemates had been trained as a watchmaker at the Joseph Bulova School. Together, they bought and sold antiques and Alex learned some watchmaking essentials. At the time (1990), many watchmakers who had been trained post-World War II as part of the GI Bill were aging out, and Alex bought out many caches of watches, material, equipment, and horological libraries – so much that he quickly amassed a working knowledge of the marketplace for fine timepieces. For decades, clocks and pocket watches had been collected, but the popularity and desirability of wristwatches were quickly developing. That growing market offered great opportunity.  



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