Sunday Rewind: A Look Inside Baselworld’s Past

With huge news coming out this week following the continued exodus of major brands from the once-loved Fair, the future of Baselworld is in jeopardy. For a helpful dose of context, and a look back at how the Fair operated before the age of smartphones and digital cameras, take a trip back to 1979 with the man himself, Joe Thompson. Not only is this an interesting overview of the Fair some 40 years ago, but it’s also the story of Joe’s introduction to Baselworld and a fascinating look at the starting point of a legendary career in watch journalism. 

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